The ring
NFC-enabled, waterproof, ergonomically shaped for daily wear. Went through three hardware iterations before it felt right.
Case study · 2025 — present
Ping. The NFC ring
with a memory.
I'm the CPO and CMO of Ping — a ring you tap to a phone to share context-rich introductions, and a personal relationship manager that actually remembers the people you meet. I shipped the product. I ran the brand. I learned hardware is not dead — people just stopped trying.
3.6M
Reels organic views
across Instagram & TikTok
150+
Rings sold
as of spring 2026
4
Team size
co-founders + engineering
$500K — $1M
Raising
seed round
As CPO
Hardware, iOS, and the website
all in one year.
I owned product from the chip on your finger to the tap that opens your phone. I designed and built the website you're looking at the predecessor of, led the iOS app direction, and ran the hardware spec.
The iOS app
Your relationship memory. Log meetings, set reminders, see your network as a living graph. In-progress — launching spring 2026.
The brand & site
Designed every surface. Built the website myself. Wrote the copy. Shot the lifestyle photography. One voice, end to end.
As CMO
I turned Reels into
our growth engine.
No paid ads. No agency. Just a camera, a POV, and an understanding of what makes people stop scrolling. Every reel below is mine — concept, script, shoot, edit.
Instagram2026-02
When your ring remembers your friends for you
1.2Mviews
Instagram2026-01
POV: you forgot his name. Your ring didn't.
840Kviews
Instagram2025-12
The awkward networking moment — solved
560Kviews
TikTok2025-12
Why we put an NFC chip in a ring
430Kviews
Instagram2025-11
Behind the scenes: shipping unit 100
310Kviews
Instagram2025-11
Our first $10K day
280Kviews
What worked
- POV-style shots that put the viewer in the awkward networking moment
- Using the product as the punchline, not the setup
- Hooks under 1.2 seconds; visual payoff under 6
- Shipping 5 a week, throwing away 4
What I'd do again
- Never delegating the camera. Founder presence compounds.
- Treating virality as a system, not a stroke of luck
- Building an email list from every single viral post